INTRODUCTION TO THE WORDMARK
PRIMARY WORDMARK
This is the Beemster primary wordmark with tagline. The identity consists of elements that can be used in several ways. The following pages demonstrate the various ways the logotype, symbol, and tagline can be used.
BUILDING THE WORDMARK
The Diagram below indicates the relationships between the elements of the wordmark unit and tagline. When using any elements of the logo, please use the artwork provided. The Logo should not be separated or reconfigured. artwork is available in several versions (seen in following pages) for a variety of applications.
THE “CLEAR ZONE”
The Beemster Wordmark unit shall maintain an established “clear zone”. This is intended to maintain the signature’s integrity and to avoid visual distraction. No type or artwork should come within the clear zone if possible.
PRIMARY WORDMARK
This is the Beemster primary wordmark with tagline. The identity consists of elements that can be used in several ways. The following pages demonstrate the various ways the logotype, symbol, and tagline can be used.
BUILDING THE WORDMARK
The Diagram below indicates the relationships between the elements of the wordmark unit and tagline. When using any elements of the logo, please use the artwork provided. The Logo should not be separated or reconfigured. artwork is available in several versions (seen in following pages) for a variety of applications.
THE “CLEAR ZONE”
The Beemster Wordmark unit shall maintain an established “clear zone”. This is intended to maintain the signature’s integrity and to avoid visual distraction. No type or artwork should come within the clear zone if possible.