OVERVIEW


BEEMSTER BRAND OUR PHILOSOPHY & MISSION:

enable the Beemster brand to present itself clearly and comprehensibly to multiple audiences;
allow the Beemster brand to symbolize its character and attitudes, so that all units and programs at the Beemster brand can communicate them consistently to all those who deal with the brand;
provide a mechanism for individual units to obtain increased benefits from their marketing expenditure by capitalizing on the frequency/consistency aspects of visual identity; and
provide the visual tools for the Beemster brand to differentiate itself from its competitors in the marketplace.


ABOUT THE BEEMSTER BRAND IDENTITY:

The term visual identity is used to describe the various visual manifestations of a brand – not only its logo, but the other aspects of its physical presentation, such as its standard layouts (e.g., stationery or signage), typography, color schemes, and interior design. Leading communications theorists agree that when the visual identity of a brand is managed through its various communication vehicles, the visual identity itself becomes an organizational resource. Beemster’s visual identity program is just such a resource.

This reference manual provides clear guidelines for implementing the visual identity in a range of communication vehicles. The elements of the brand identity are a carefully defined and developed representation of the spirit of Beemster.