FOREWORD
THE MAJOR POLICY AND PROCEDURE ELEMENTS OF THE BRAND IDENTITY MANUAL:
creation of flexible design elements within a grid design system;
creation of logical and comprehensible schema for using the Beemster brand’s marks and logo;
enhanced ability to meet the required institutional branding objectives of publications, advertisements, and other communications vehicles; and
increased benefits from marketing communication expenditures by capitalizing on the consistency and frequency of appearance of the Beemster brand generally. Faculty, departments, or presentation units will benefit from the activities of others through the powerful effects of repetition in communication.