BEEMSTER BASIC CREST
USAGE OF THE BEEMSTER BASIC CREST:
enable the Beemster brand to present itself clearly and comprehensibly to multiple audiences;
allow the Beemster brand to symbolize its character and attitudes, so that all units and programs at the Beemster brand can communicate them consistently to all those who deal with the brand;
provide a mechanism for individual units to obtain increased benefits from their marketing expenditure by capitalizing on the frequency/consistency aspects of visual identity; and
provide the visual tools for the Beemster brand to differentiate itself from its competitors in the marketplace.
USAGE OF THE BEEMSTER BASIC CREST:
enable the Beemster brand to present itself clearly and comprehensibly to multiple audiences;
allow the Beemster brand to symbolize its character and attitudes, so that all units and programs at the Beemster brand can communicate them consistently to all those who deal with the brand;
provide a mechanism for individual units to obtain increased benefits from their marketing expenditure by capitalizing on the frequency/consistency aspects of visual identity; and
provide the visual tools for the Beemster brand to differentiate itself from its competitors in the marketplace.
